Writing Effective Job Advertisements. Recruitment Consultants Training

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'Writing Effective Job Advertisements'

Half Day Workshop

Course Outline

This half-day workshop will give resourcers, consultants and account managers the opportunity to take a fresh look at how to attract candidates by writing appealing and inviting advertisements. The concepts and skills apply equally to writing advertising copy for newspapers, magazines or websites.

Participants will experience an informative, balanced (practical and theoretical) program. They will learn in a supportive environment, and be challenged to develop their potential by putting the principles into practice.

Content and Outcomes

In the workshop you will:

	Expand existing thinking about options for 'where' to advertise.
	Discover how to write to a target audience, and speak their language.
	Learn the techniques of writing job advertisements to attract the right applicants, and inspire them to apply.
	Consider what motivates candidates, and present your message in terms of benefits to excite the reader.
	Understand the power of particular words, bringing the ad to life, making your message compelling.
	Become aware of words or expressions which are to be avoided from a discrimination and equal opportunities point of view.

Quotes from Participants.....

'I've been to many different training sessions, and this was one of the best.'

'Some great ideas - I think I'll get a lot more ad response using some of these suggestions.'

'I learnt a lot, and had great fun!'

Course Schedule
I deliver both public and in-house courses. Please contact me for more information.